Exhibit at the CUPA-HR Annual Conference and Expo
2027 CUPA-HR Annual Conference and Expo
October 20-22, 2027 | Hilton San Diego Bayfront | San Diego, California
We look forward to bringing together CUPA-HR corporate partners and our conference attendees in San Diego!
Exhibit Pricing
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| Booth Type | Member* | Non-Member |
|---|---|---|
| Premium On-Site Location | $5,500 | $7,000 |
| Corner/Premium In-Line On-Site Location | $5,100 | $6,600 |
| In-line On-Site Location | $4,700 | $6,200 |
| Additional Booth Representative – Full Registration** | $800 | $800 |
*To take advantage of member discounts, you must pay your corporate membership dues in full for the 2027-28 fiscal year (July 1, 2027-June 30, 2028).
**Additional full registrations are available only to those employed at exhibiting companies.
**Additional full registrations are available only to those employed at exhibiting companies.
Exhibit Package and Benefits
On-Site 10’ x 10’ Exhibit Booth
- Draped back wall (8’ tall)
- 2 draped side wings (4’ tall)
- Booth identification sign
- 6-foot draped and skirted display table
- 2 chairs
- Wastebasket
- General Expo Entrance Security
Two (2) Complimentary Full Conference Registrations
Complimentary pre- OR post-conference participant USPS mailing list for one-time use with prior CUPA-HR approval of mailer content. (Attendee e-mail addresses are only available to top-level sponsors.)
Listing in CUPA-HR’s Expo Game
Exhibit Hall Schedule
See the Exhibit Hall schedule.
Policies
Annual Conference and Expo Attendee Demographics

1,102 Attendees From a Variety of Focus Areas, Including:
- 23% HR Generalist/HR Business Partner
- 21% Chief Human Resource Officer
- 14% Employment/Recruitment
- 10% Training & Organizational Development
- 9% Employee Relations/Labor Relations
- 7% Compensation & Classification
- 6% Benefits/Wellbeing
- 4% Workplace Culture
- 3% Business/Payroll
- 3% HRIS
45% of attendees have more than 10 years of experience.
Institution Types: 78% Public, 22% Private
Institutional Budget Size:
- 49% $175+ million
- 24% $55-175 million
- 19% $20-55 million
- 8% <$20 million
Data from CUPA-HR Annual Conference and Expo 2025